eSARAS portal for handicrafts

eSARAS portal is an initiative of National Rural Livelihoods Mission (NRLM), Ministry of Rural Development (MoRD), Government of India. The portal was launched during October 2022.

Overview of the platform

eSaras is an efficient and effective online platform that has been developed for the enhancement of the livelihood of the rural people. This online platform showcases the products made by self-managed Self Help Groups (SHGs) and federated institutions.

The mission is to curate authentic handcrafted products from across the country. The artisans get remunerated fairly with no middlemen to manipulate prices. Through this online portal, customers get access to 100% authentic handcrafted products emerging straight from the heart of India.

Also, the core motive is to make sure the handicraft industry in India gets a digital boost.

With the initiative of National Rural Livelihoods Mission (NRLM), Ministry of Rural Development (MoRD), Government of India an efficient and effective online platform has been developed for the enhancement of the livelihood of the rural people. This online platform showcases the products made by self-managed Self Help Groups (SHGs) and federated institutions.

Our mission is to curate authentic handcrafted products from across the country. It is a tangible step in order to help them out of their unceasing plight by empowering them. Our artisan get remunerated fairly with no middlemen to manipulate prices. Through this online portal, customers get access to 100% authentic handcrafted products emerging straight from the heart of India. We are well on our way with a solemn goal to provide economic upliftment of the rural artisans that are involved in preserving the heritage of the handicrafts industry in India.

There are about 8 crore 62 lakh women who are members of SHGs and they have presence in 97% of Blocks, while 85 % of them are directly connected with the network of the Ministry of Rural Development.

Categories covered

The major categories include

• Home and living
• Women - apparels and accessories
• Men - apparels and accessories
• Personal care
• Food items

How to access

To access the portal, visit https://www.esaras.in/.

The portal is now available in English and Hindi languages.

Source : eSaras portal