Ministry of Tribal Affairs has been implementing the two Schemes namely (i) ‘Mechanism for Marketing of Minor Forest Produce (MFP) through Minimum Support Price (MSP) and Development of Value Chain for MFP’ (with two sub-components of MSP for MFP and Van Dhan Yojana) and (ii) ‘Institutional Support for Development and Marketing of Tribal Products’ with the objective of providing safety net to Forest dwelling Scheduled Tribe MFP gatherers and development and marketing of Tribal Products and Produce.
In January, 2020, NITI Aayog advised the Ministry of Tribal Affairs to work out sector specific programme in a mission mode to promote tribal Livelihood. In October 2020, the Group of Ministers (GoM) for “Skill Development and Employment generation”, chaired by the Hon'ble Minister of Social Justice & Employment, recommended the launch of an umbrella program viz., “Pradhan Mantri Janjatiya Vikas Mission (PMJVM) - Mera Van Mera Dhan Mera Udyam” in their final report. In this backdrop, Pradhan Mantri Janjatiya Vikas Mission (PMJVM) has been conceptualized with the merger of the above two schemes.
The Scheme PMJVM has the vision to facilitate and promote livelihood opportunities and entrepreneurship to the tribal population by putting in place an efficient and transparent mechanism for production, procurement, processing and marketing of tribal produce / products through establishing backward and forward linkages.
The main objective of this scheme is to promote livelihood through income generation / augmentation activities for overall socio-economic development of tribals in the following ways:
Increasing productivity and profitability of disadvantaged tribal households and generation of multiple livelihood opportunities through diversification and integration of production system.
Building capacity of STs and other traditional forest dwellers as individuals or as members of VDSHGs, VDVKs or VDPEs.
Providing enabling environment to enhance access of tribal forest gatherers to minor forest produce and for value addition of MFPs for optimization of forest based sustainable livelihood;
Encouraging and facilitating farm / non-farm enterprise development focused towards traditional and other skills of tribals and diversification of products/skills to meet the demand of the lager economy through sustainable and environment friendly practices.
Facilitating appropriate linkages to help the tribal entrepreneurs to access finance, capacity building opportunities, acquire quality and other certifications, technological upgradation and related aspects.
Providing market support through direct procurement by TRIFED or through other marketing mechanisms for tribal products / produce to facilitate income augmentation. Branding and promotion of such products / produce would be a part of this exercise.
Promoting and strengthening institutional capacity of various stakeholders including TRIFED to work effectively for achieving the objectives of the scheme.
Nature of the Scheme: The Scheme ‘PMJVM’ is a Central Sector Scheme wherein 100% Grant-in-aid will be provided by Government of India (GoI) to Tribal Cooperative Marketing Development Federation of India (TRIFED).
Coverage of the Scheme: All States and UTs with notified tribal population or having migrated tribal population will be covered under the Scheme during 2021-22 to 2025-26. 5
Central Implementing Agency: TRIFED will be the nodal agency at the central level for implementation of the scheme. TRIFED will implement the scheme either directly or indirectly through the State Implementing Agencies (SIAs) as per scheme guidelines.
State Implementing Agency (SIA): SIAs are agencies nominated by the nodal department of the State Governments which could be semi-Government institutions and field offices of State Govt such as Tribal Development Cooperatives / Corporations, Forest Development Corporations, Minor Forest Produce Cooperatives / Federations or any other institution of the State Government having suitable expertise to undertake tribal livelihood interventions.
Provision of fund under the scheme: Funds will be provided to TRIFED on the basis of proposal submitted to Ministry of Tribal Affairs as per the scheme guidelines and within the budgetary allocation.
Scope of the Scheme: To establish a robust marketing mechanism for promotion of tribal produces / products by way of procuring MFPs under MSP, value addition of MFPs/ non- MFPs and through sale& purchase of various tribal products with the objective of improving the livelihood opportunities of the tribal people.
Major activities to be supported under the scheme
MSP Fixation and Procurement of non-nationalized, non-timber MFPs
Infrastructure development / creation viz. Haat Bazars, Storage Godowns and other facilities including special projects
Value addition to various MFPs, non-MFPs and other produce / products
Setting up of Van Dhan Vikas Kendra (VDVK) and Van Dhan Producer Enterprises (VDPE)
Sale & purchase of products made by VDVKs/VDPEs and other tribal products (eg. handloom, handicrafts etc.)
Advertisement, Branding and Promotion of various tribal produces / products in the market through Organizing/Participation in various festivals / exhibitions / tribal artisan melas / Mahotsavas etc.
Skill & Entrepreneurship Development
Geo-tagging of VDVKs, VDPEs and other facilities/assets created under the scheme
Geographical Indicators of tribal produce / products.
Building/Upgradation of IT / e-commerce platforms, Digitization of Operations